This week I had the pleasure of attending Graduate Fashion Week, thanks to being a fashion student the ticket was free. I got to attend a talk with Carol Kane, CEO of one of the biggest online retailers called Boohoo. She had first mentioned about setting up online in 2007, when most retailers were not e-commerce and the impact that social media and the internet has on their company today.
Fashion has become more global thanks to social media, where more people from around the world are being influenced by what they see online, before people in other countries wouldn't know what is trending in the UK for example, but now because of social media they too follow the trends. Carol Kane had also mentioned the seasonal changes which I found particularly interesting and did not really think about, but Australia have different seasons and will buy summer clothes in December due to opposite seasons to the UK. I found this talk particularly interesting and insightful as I had thought about setting up online and it was helpful to have a CEO of a company give advice and pointers for those who are considering starting up their own online fashion business.
Talk with Carol Kane
The catwalk shows were incredible showcasing graduates from different universities. The shows I had seen were the works of Ravensbourne University, University of Brighton & De Montfort University. I saw incredible and creative garments that as a former Sewing Machinist Apprentice made me think - How the hell did they make that? I did notice that most had used deconstructed jackets to create a different look to a garment, some had extra sleeves, some had felt patches, the outcome however had a different look everytime. One collection that really stood out to me was all made from Organza, which I have to say was my favourite!
All in all it was a fantastic experience and I very much look forward to seeing more incredible work at GFW next year.
Graduate Fashion Week site: http://www.graduatefashionweek.com/